Hip-hop

Discovered purely by chance by the Joy Ride Records team, this artist from Quebec immediately became one of the flagship projects for the record label in 2020-2021. Fueled by undeniable talent, LOVA has gradually built a significant fan base over the past fifteen months, allowing them to make numerous appearances on stage throughout Quebec last fall.

Introduced to the public through three EPs, "Cool LOL," "Gluant mais hot," and "EP3," LOVA has already garnered acclaim from peers and newfound fans discovering their music day by day. This extraordinary artist seems to be carving a path in Quebec's musical landscape, as their music possesses all the necessary elements to appeal to a broad audience that extends well beyond conventional rap. Sitting somewhere between Post Malone and Lomepal, LOVA is hard to categorize; their pop is at times urban, their rap sometimes pop, all subtly veiled under an alt-R&B vibe.