Event powered by Thepointofsale.com

EVENT RESERVED EXCLUSIVELY TO PROS

This panel aims to understand consumer behavior, how they make decisions, which channels they prefer, and how trends are evolving in the ticketing sector. It will include discussions on using data to enhance marketing strategies, optimize advertising campaigns, and personalize the purchasing experience.

This panel will focus on using data to better understand consumer behavior and improve marketing, with an emphasis on insights based on quantitative analysis.

This project was made possible in part thanks to the Government of Canada and was carried out with financial support from the Government of Québec.